Joshua BretagJoshua Bretag
Joshua Bretag is a data-driven growth marketer that manages over 6 figures in advertising spend per day. He has a passion for data driven marketing and analytics that has taken him to working large multi-channel marketing campaigns.
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The Definitive, No-BS Guide to Increasing Conversions (PHASE V)
PHASE V: CONTENT AND TESTING Step 9: Copywriting Review To conduct a copywriting review, gather all of the pages identified as having potential issues in the Google Analytics Content reports. These are the pages with high bounce rates and/or low conversion rates. Pay particular attention to the value proposition and the traffic that is
Continue reading... The Definitive, No-BS Guide to Increasing Conversions (PHASE IV)
PHASE IV: MORE ANALYSIS Step 8: Quantitative Analysis Google Analytics Health Check The main things to look for during a GA Health Check are: Does it collect the data I need? Can I trust the data? Are there holes in the data or inaccuracies? Is there anything that can be fixed? Is anything in GA
Continue reading... The Definitive, No-BS Guide to Increasing Conversions (PHASE lll)
PHASE III: CLEAN DATA ANALYSIS Step 7: Heuristic Analysis Up until this point, we have been working without a clean set of data. However, while we were working through the previous steps, a beautiful, clean set of data was building and is now ready for exploration! Online Customer Surveys Before changing any code, read
Continue reading... The Definitive, No-BS Guide to Increasing Conversions (PHASE ll)
PHASE II: SETTING UP TOOLS AND GATHERING DATA With the baseline established, you can have confidence in the data and the tracking methods. This means you are ready to begin activating tools to gather the information needed to develop personas/avatars and identify possible conversion-stopping factors. Step 4: Tool Setup Tool Setup Checklist The tool
Continue reading... The Definitive, No-BS Guide to Increasing Conversions (Phase I)
How to Kill It in the Conversion Game…Again and Again. Conversion rate optimization (CRO) is just as easy to get wrong as it is to get right. There are many factors that go into developing a successful process and each is dependent on your business and your audience. A robust, comprehensive process, based
Continue reading... My Rapha Festive #500 – 2016 Story
Ahhh…the Festive 500. The time of year when cyclists hit the road just as the rest of the world is settling-in for food, relaxation and conversation – not us. We are gearing up for long rides, aching bodies and maybe a few bumps and bruises earned along the way. Just to be sure that I
Continue reading... What Went Wrong?: How to diagnose and recover from a failed marketing campaign
Did you swing for the fences and miss? Marketing campaigns are not easy to implement and when one doesn’t turn the results we expect the best action is to find out why. After all, you don’t want to make the same mistakes next time! The specific nuances of each campaign are entirely unique; making it
Continue reading... My Massive Tool List: The Apps that Keeps My Business and My Life Running Smoothly
Lately, many of my friends and colleagues have asked about the tools I use to keep my work, health and life running smoothly. The truth is that I use a ton of apps and without them, I would not be nearly as efficient. My iPhone, iPad, and laptop are filled with applications that do
Continue reading... Tame the Evernote Beast – Step Away from the New Notebook Button
How to Make Evernote everything you ever wanted it to be…ever We all dream of an uncluttered life: no overdue bills, no scrappy pieces of paper lying around our desks, no hours lost searching for the million-dollar idea scribbled down on a restaurant napkin. Unfortunately life gets in the way; a client calls, the
Continue reading... Say Bye-Bye to the Bullshit of Work-Life Balance
Let me start this discussion of success and work-life balance by saying Tim Ferriss can take his four-hour workweek and f*ck right off. In all honesty, I like what Ferriss has to say, but you’d better believe he worked way more than four hours a week building his success. If anyone could actually be
Continue reading... 20 Quick and Dirty FB Tips You Can’t Afford to Miss
Articles on optimising your Facebook advertising abound but few actually provide the nitty-gritty details you need to really take action…until now. Every tip on this list is meant to bring you closer to achieving your FB advertising ROI goals. So without further ado…the list: Get in touch with your Facebook representative, not everyone has access
Continue reading... My Recommended Reading List
So I was hanging out on Slack again and someone asked me what books I have read are reading/listening to and once again I went on a downloading rampage so here is the list of them in no particular order. I will be coming back and cleaning this up into categories and adding why I
Continue reading... My Feedly Reading List
Was being asked on a slack chat to what I have in my RSS reader for reading on a day to day basis so through would provide it here for you as well so here we go 🙂 Automation IF This Than That (IFFFT) Blog Zapier Blog Content Marketing Growth and Convert Matthew Woodward Blog
Continue reading... Know Who You Are Marketing Too
Great post from the team at buffer about how to create marketing persona’s. If you are doing any sort of marketing and don’t know who you are marketing too then I recommend that you take a good read of this blog post and implement it in your business. Here is the link
Continue reading... Time for Geeks and Nerds to Get Buff!
Have to say being a geek/nerd myself, that Neila Rey (fitness blogger) has done an awesome job at making the fitness fun. Now if you could trie them too an Iphone app like how fitstar works I think there would be a slight craze. Anyways if you are geek like me and want to do
Continue reading... Book Review: The Art of Closing the Sale *5 Stars*
The Art of Closing by Brian Tracy I rate this book 5 out of 5 stars (you will be able to tell why from all my notes! I learned so much about sales from this book that I am listening to it over and over and over again and keep getting more out of it)
Continue reading... The Pros & Con’s of Being Tall
This article over on TheDogHouseDiaries had me nodding and laughing the whole time I was reading it :). I am sure all tall guys will agree with me
Continue reading... Albert Einstein – If I had an Hour a day
Hi, So I saw this cool quote on a friends facebook wall (thanks Sophy) and wanted to post it up here for you. It made me think about the way I work and life in general. Sometimes you just need to stop and think about what your doing and why your doing it. Instead of
Continue reading... The Gunnar Marketing Team Got Me Good!
Congratulations to the Gunnar Optiks Marketing Department! I have never bought a product before to get a “Limited Edition Poster” but somehow a $10 poster like this got me to spend just over $150 on computer glasses, well played Gunnar Optiks, Well played. Here was the email that got me hooked (I usually hate these
Continue reading... Book Review – Built to Sell *5 STARS*
Built to sell by John Warrilow is a fantastic MUST read for business owners looking to sell their business and those currently running a business and/or those just starting up ( I would put it above lean start-up by Eric Ries)
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